Bookish

Read your favourite books - on the go

Company:

Books on the go

My Role:

UX Design, UI Design

Year:

2022

Overview

As someone who loves reading, I wanted to create an app that I could use myself. An app that would encourage me to read more and help me remember the most valuable ideas. With this app, you can discover new books based on your interests and preferences. You can filter books by genre, author, or specific keywords, or - explore curated book recommendations, ratings, and reviews from fellow readers.

BOOKS

AUTHORS

QUOTES

RECOMMENDATIONS

40

screens

150

hours

30+

positive reviews

Design Process

During my design practice I have come up with my reimagined version of the Double Diamond process introduced by British Design Council’s Double Diamond. It was also influenced by IDEO’s human centred design ideology

During my design practice I have come up with my reimagined version of the Double Diamond process introduced by British Design Council’s Double Diamond. It was also influenced by IDEO’s human centred design ideology

01

Discover

Discover

Research and Observation

Understanding stakeholder perspective

Analysing the Brief and other project documentation

Defining stakeholder project objectives, goals and time constraints

User Empathy

Talking to the users, identifying their pain points, understanding their motivation (Interviews, Focus Groups, Surveys, Card Sorting, Observation, Remote testing, etc )

Researching the market

Competitor analysis
Trends analysis

02

Define

Define

Synthesis and Analysis

Organizing and analysing the data

Creating user profile

Sketching Mental Models, JTBD, User Personas, CJM

Redefining the hypothesis and outlining the strategy

Redefining the hypothesis and outlining the strategy

01

Design

Design

Ideation and Design

Ideation Process

Bringing as many ideas as possible through brainstorming sessions, mash-ups, co-creation, etc

Building information architecture and hierarchy

Developing user flows

Wireframing/ Prototyping

Initial Testing and gathering feedback

01

Deliver

Deliver

Implementation and Measurement

Singling out solutions

Picking the most succesful and livable solutions through the user testing, prioritization framework and stakeholder feedback

Building and testing prototypes

(high fidelity), gathering feedback

= = Repeat = =
until satisfyied

Validating the solution

Presentation/ Promo Visualization

Goal

Introduce a reading app with access books and audiobooks, tailored to the users, based on their preferences and behaviour. user-friendly features and easy mode included.

Goal

Introduce a reading app with access books and audiobooks, tailored to the users, based on their preferences and behaviour. user-friendly features and easy mode included.

User Research

User
Research

Designing good products requires understanding human mental processes and needs. Just like Don Norman once noted in the Psychopathology of Everyday Things, the "human centred design process starts with a good understanding of people and the needs that the design is intended to meet". So, naturally, user research and interviews needs to be part of the design process.

"Always struggle to find the next good book to read. I need to discover new books based on my reading preferences"

George, 28 years

"Love reading, but I easily forget the content. I want to save and organize all my quotes in one place for easy access and inspiration.

Ellen, 35 years

“Want to make reading a habit. Once I start reading, I can loose interest very soon”

Peter, 29 years

"I read a lot. I wish there was a subscription plan that would allow me to read multiple books (not too expensive)"

Alexander, 25 years

“Would like to connect with people, who have similar tastes”

Marina, 22 years

"I don't like the look of the majority of reading apps. I want to have more customisation options"

Paul, 17 years

Based on preliminary research (competitor analysis, user interviews) I was able to identify various scenarios of using the app. By understanding these scenarios, we can design a solution that meets the needs and expectations of our users.

Personas

As a result I identified several user profiles and examined their motivations. enabled me to somewhat forecast their app usage and prioritize functionalities according to our users' true desires and requirements.

Peter

Peter

29 years old

Occupation: Architect

Pain Points: Finds it difficult to read more job-related (and non-job-related) literature, quickly looses interest and can't really remember a lot of what he has read.


User Goals: Wants to develop a habit of everyday reading through the motivational support (positive feedback, reminders, etc) and needs to have an opportunity to save most important ideas, quotes and excerpts from the books.


Occupation: Architect

Pain Points: Finds it difficult to read more job-related (and non-job-related) literature, quickly looses interest and can't really remember a lot of what he has read.

User Goals: Wants to develop a habit of everyday reading through the motivational support (positive feedback, reminders, etc) and needs to have an opportunity to save most important ideas, quotes and excerpts from the books.


Psycology
& Heuristics

To improve user experience, we need to understand the biases & heuristics affecting their behaviour and decision m aking process.

Here is a list of cognitive biases and design principles that were particularly important for working on this app.

Positive Reinforcement

Regular feedback and positive reinforcement to users for completing reading goals

Habit Formation

Right amount of reminders or notifications encourage users to set aside dedicated reading time. This can help build a habit loop for regular engagement with the app.

Cognitive Load

Reducing cognitive load and making it easy for users to navigate and find what they are looking for. Use clear and concise labels, intuitive icons, and minimalistic design principles to minimize mental effort and enhance user satisfaction

Gamification:

To make the app more enjoyable and motivating, I used award badges and achievements for completing challenges (like reading for a certain number of hours, etc)

Social Proof

People are more likely to trust a book if they see others have enjoyed it, increasing the likelihood of engagement and book discovery.

Choice Architecture

Users were given multiple options for discovering new books, such as personalized recommendations based on their reading history, popular genres or curated lists.

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